Over the
past century, not only the concept of human rights and fashion has completely
changed, but also the representation of female images in popular culture and
the concept of beauty in general. See how our beauty preferences have changed
for over 100 years! Marketingmediaweb
The 1920s:
makeup without benches
The
"roaring twenties" ... was the age of freedom and courage, bright
accents on the eyes and lips. The role models in the 1920s were Louise Brooks,
Isadora Duncan, and Paula Negri. Makeup has stopped being bad behavior and has
finally become a fad. Divinebeautytips
Face
The light
blush and soft pink shading on the "apples" of the cheeks in circles,
as at the beginning of the century, continued to be popular. Techcrunchblog
Eyebrows
They began
to stand out more strongly than a decade ago. Girls often shave their eyebrows
to draw a thin arc line over the top in the spirit of the trends of the time.
eyes
One of the
hallmarks of 1920s makeup is a haze of shadow along the eye contour, outlined
by Kayal.
lip
In lip
makeup, preference was given to juicy red shades from bright red to dark
burgundy.
1930s:
FEMALE FATALE MAKEUP
In the 1930s
the experiments continued. At the suggestion of Greta Garbo and Marlene
Dietrich, women began to look closely at men's trouser suits, which became
fashionable with a great scandal. The makeup is starting to lose the
provocative glow it gained in the 1920s, but it still retains some features of
the last decade.
Face
To make the
facial features more sculptural, blush was applied in a triangle shape below
the cheekbone.
Eyebrows
The same
thin brow arches are in fashion. The girls inherited the actresses, giving
their eyebrows such a curve that their long tails looked down.
eyes
The haze of
the black eyeshadow has been replaced by a calmer eye makeup. At the same time,
such a novelty as colored eyeshadows began to gain popularity. However, not
everyone wore it and not always, but mascara became a necessity in the 1930s.
lip
In the
twenties of the last century, girls went crazy with arched lips. And in the 30s
they decided, on the contrary, to widen its contour and soften the lines,
making them softer.
1940s:
the battle spirit of beauty
The tragic
events of this decade did not make women forget about beauty. New trends
continued to emerge and came mainly from the United States, where wartime
cosmetics continued to be produced. Beauty icons like Ingrid Bergman, Vivien
Leigh, and Bette Davis are a good example.
Face
The blush
and powder helped to get fresh and healthy skin, which were applied to the
cheekbones in a fairly large amount.
Eyebrows
The fashion
for eyebrow makeup has started to change. In the 1940s, instead of
"threads", women wore wider and naturally shaped eyebrows, with a
slight curve.
eyes
Eye makeup
at this age was very natural. Girls prefer mascara. Eyeshadow and eyeliner
weren't that popular.
lip
Red lips
with a well-defined contour and a bright shine became a hallmark of 1940s
makeup.
The
1950s: the beauty of the theater
For the
first time, the world is learning what the "face of the brand" is:
billboards are sprinkled with beauty. Thanks to advertising campaigns, the
stars of many models and actresses lit up, and Audrey Hepburn, Marilyn Monroe,
Grace Kelly and Elizabeth Taylor became the beauty standard. The cult of youth
appears: makeup is now applied not only to make the face more attractive, but
also to mask age-related changes.
Face
The liquid
foundation is becoming more and more popular, it allows to better hide skin
imperfections and the mask effect does not bother anyone: but the face looks
flawless in the photo.
Eyebrows
In the
1950s, eyebrow threading gave way to fairly wide and necessarily shaded brows.
Nanobiztech
Globalmarketingbusiness
eyes
The
eyeshadows become bright: the idea of adding pearlescent particles to the
pigment is being perceived by the public with great success, as is the idea of
mixing shadows: the palettes of 3 to 4 shades of eyeshadow become a best
seller. In general, in the 50s of the last century, makeup focused on the eye
contour, with arrows and eyelashes always painted.
